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March 1, 2010 / Pratik

The Media Show

I learned about The Media Show from listening to Off The Hook. They were describing their intended audience. I thought to myself, a lot of people I know fit in this audience. I’m glad that someone is trying to deal with people’s media illiteracy. I feel The Media Show isn’t really for younger viewers, but the people I know who fit in their intended audience aren’t young. This poses a huge question, why aren’t a lot people learning about these essential skills to live in our modern world?


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  1. Gus / Feb 7 2011 12:50 am

    Hey! Thanks so much for linking to the show — a couple people found their way to it as a result. We appreciate you spreading the word.

    I agree that a lot of people who need to learn non-print literacy skills — particularly Internet skills — are older. I recently came across the statistic that between 2000 and 2001, the number of Americans who had to use a computer at work increased 60%. Think about it — that’s a huge number of adults who suddenly had to learn about computers on the job and suddenly be competent at it. Combine that with the fact that schools are slow to catch up on computer education, and at least in the States are actively discouraging Internet use with nanny software, and it’s no surprise there’s so many people who are baffled by the Internet.

    Though we’ve done a few episodes which we hoped people would forward to their elderly Aunt Mabel, you’re right — Erna and Weena are not necessarily friendly to audiences who did not grow up with the Muppets or who are not comfortable with cussing. We’re working on some new characters who might be friendlier to older audiences, and I’m also mulling a completely different live-action series to go mostly on actual TV.

    Tell me a little more — what topics do you think we should cover? What problems do you see people having? Are you as concerned about TV/ad literacy as about digital literacy?

    Thanks again! 🙂

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